Ga‐Eun Oh
Lingnan University(HK)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Behavioral Health and Interventions, Consumer Attitudes and Food Labeling, Digital Marketing and Social Media
Most-Cited Works
- → Diverse values of fashion rental service and contamination concern of consumers(2020)110 cited
- → Impact ofCOVID‐19 on consumers' impulse buying behavior of fitness products: A moderated mediation model(2021)74 cited
- → Social class, social self-esteem, and conspicuous consumption(2021)44 cited
- → Compensatory consumption during the COVID-19 pandemic: exploring the critical role of nostalgia in sport consumer behaviour(2021)32 cited
- → An integrated model of consumers' decision-making process in social commerce: a cross-cultural study of the United States and China(2022)25 cited
- → Understanding East Asian consumers’ responses to inclusive beauty products in advertising(2022)24 cited
- → The role of consumer characteristics in explaining product innovation performance: Evidence from emerging economies(2022)20 cited
- → When dessert comes close: The effects of anticipating indulgent consumption and dietary restraint on healthy food preference at restaurants(2020)18 cited
- → Factors Influencing Consumers’ Adoption of Wearable Technology: A Systematic Review and Meta-Analysis(2021)13 cited
- → Exploring the patterns in political consumption: A review and identification of future research agenda(2022)7 cited