Zhi Cheng
Capital University of Economics and Business(CN)
Publications by Year
Research Areas
Digital Marketing and Social Media, Entrepreneurship Studies and Influences, Consumer Behavior in Brand Consumption and Identification, Experimental Behavioral Economics Studies, Sentiment Analysis and Opinion Mining
Most-Cited Works
- Review of Comparative Researches on Affective Priming and Semantic Priming(2011)
- → From Emotional Recognition to Brand Loyalty: A Study of Product Suitability and Fan Conversion Mechanisms in Celebrity Endorsement(2025)
- Free shipping 3.0: leveraging scarcity and popularity information(2018)
- Impact parameters in an entrepreneurial career determination model from cognition and social network perspectives(2014)