Neeraj Pandey
Indian Institute of Technology Bombay(IN)Indian Institute of Packaging(IN)
Publications by Year
Research Areas
Digital Marketing and Social Media, Technology Adoption and User Behaviour, Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Environmental Sustainability in Business
Most-Cited Works
- → Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy(2023)3,358 cited
- → Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy(2022)2,477 cited
- → Metaverse marketing: How the metaverse will shape the future of consumer research and practice(2022)785 cited
- → The Potential of Generative Artificial Intelligence Across Disciplines: Perspectives and Future Directions(2023)612 cited
- → Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation(2023)529 cited
- → Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis(2021)445 cited