Bharadhwaj Sivakumaran
SRM University, Andhra Pradesh(IN)SRM University(IN)Great Lakes Institute of Management(IN)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Digital Marketing and Social Media, Technology Adoption and User Behaviour, Customer Service Quality and Loyalty
Most-Cited Works
- → Impulse buying and variety seeking: A trait-correlates perspective(2009)435 cited
- → Impact of store environment on impulse buying behavior(2013)411 cited
- → Comparison of perceived acquisition value sought by online second-hand and new goods shoppers(2018)92 cited
- → Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation(2021)91 cited
- → Store environment's impact on variety seeking behavior(2012)87 cited
- → Exploring impulse buying in services: toward an integrative framework(2013)76 cited