Thomas J. Madden
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Behavioral Health and Interventions, Customer Service Quality and Loyalty, Cultural Differences and Values
Most-Cited Works
- → Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control(1986)5,474 cited
- → A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action(1992)2,165 cited
- → The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors(2015)648 cited
- → Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences(2000)595 cited
- → The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees(2014)517 cited
- → Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding(2006)510 cited
- → Consumer Innovativeness and the Adoption Process(1995)461 cited
- Consumer-Object Relations: a Conceptual Framework Based Analogously on Sternberg's Triangular Theory of Love(1988)
- Prediction of goal directed behaviour: Attitudes, intentions and perceived behavioural control(1986)
- → Countries and their products: A cognitive structure perspective(1993)240 cited