Marcello M. Mariani
University of Reading(GB)University of Bologna(IT)
Publications by Year
Research Areas
Digital Marketing and Social Media, Diverse Aspects of Tourism Research, Business Strategy and Innovation, Technology Adoption and User Behaviour, Innovation and Knowledge Management
Most-Cited Works
- → AI in marketing, consumer research and psychology: A systematic literature review and research agenda(2021)517 cited
- → Artificial intelligence in innovation research: A systematic review, conceptual framework, and future research directions(2022)461 cited
- → Business intelligence and big data in hospitality and tourism: a systematic literature review(2018)398 cited
- → Resources and digital export: An RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce(2021)366 cited
- → Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations(2015)356 cited
- → Industry 4.0: A bibliometric review of its managerial intellectual structure and potential evolution in the service industries(2019)273 cited