John Ensor
Edinburgh Napier University(GB)
Publications by Year
Research Areas
Customer Service Quality and Loyalty, Digital Marketing and Social Media, Diverse Aspects of Tourism Research, Consumer Behavior in Brand Consumption and Identification, Recreation, Leisure, Wilderness Management
Most-Cited Works
- → Understanding primary stakeholders' multiple roles in hallmark event tourism management(2016)153 cited
- → A benchmark study of strategic commitment to innovation(2001)97 cited
- → Strategic Marketing: Planning and Control(2007)79 cited
- → Fostering knowledge management through the creative work environment: a portable model from the advertising industry(2001)54 cited
- → Introduction to Marketing Concepts(2006)49 cited
- → Salute to the sun: an exploration of UK Yoga tourist profiles(2017)41 cited
- → Market orientation applied to police service strategies(2000)37 cited
- → Creativity work environment: do UK advertising agencies have one?(2006)27 cited
- → Eliciting the Dynamics of Leading a Sustainable Event: Key Informant Responses(2011)25 cited
- → Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland(2014)22 cited