Ng See Kee
Universiti Sains Malaysia(MY)Hospital Universiti Sains Malaysia(MY)
Publications by Year
Research Areas
Digital Marketing and Social Media, Impact of Technology on Adolescents, Social Media and Politics, Technology Adoption and User Behaviour, Child Development and Digital Technology
Most-Cited Works
- → Understanding online consumption of public affairs news in Malaysia(2018)10 cited
- Towards Student-Centred Learning: Factors Contributing to the Adoption of E-Learn@USM(2013)
- → Unlocking young people’s engagement with online news: affective or cognitive?(2024)7 cited
- → Decision-Directed Correction for Bloom in Optical Recording Channels(2000)1 cited
- → Effects of message, medium, and motivational factors on news engagement and mobile news consumption: Evidence from Malaysia(2023)1 cited
- → From Clicks to Trips: Exploring Gen Z’s Motivations behind Travel Video Sharing on Douyin(2025)1 cited
- → Determinants of Travel Short Video-Sharing Behaviour: A Study of Douyin Users Among Generation Z in China(2024)1 cited
- → Performance comparison of detectors for DVD channel impaired by bloom and transition noise(1999)
- → Author response for "Unlocking young people's engagement with online news: affective or cognitive?"(2023)
- → Leveraging on social media in curating strategic content for professional digital persona in job seeking(2025)