Zuraidah Sulaiman
University of Technology Malaysia(MY)
Publications by Year
Research Areas
Digital Marketing and Social Media, Technology Adoption and User Behaviour, Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business, Consumer Retail Behavior Studies
Most-Cited Works
- → Green Supply Chain Management, Environmental Collaboration and Sustainability Performance(2015)442 cited
- → Safe and successful treatment of intravenous drug users with a peripherally inserted central catheter in an outpatient parenteral antibiotic treatment service(2010)94 cited
- → E-Service Quality, E-Satisfaction and E-Loyalty of Online Shoppers in Business to Consumer Market; Evidence form Malaysia(2016)93 cited
- → A Review: Customer Perceived Value and its Dimension(2016)87 cited
- → Drivers of Sustainable Apparel Purchase Intention: An Empirical Study of Malaysian Millennial Consumers(2022)66 cited
- → An outcomes analysis of outpatient parenteral antibiotic therapy (OPAT) in a large Asian cohort(2013)49 cited
- → Social Value Stream Mapping (Socio-VSM): Methodology to Societal Sustainability Visualization and Assessment in the Manufacturing System(2019)44 cited
- → Green Supply Chain Management Practices and Sustainability Performance(2015)41 cited
- → Outpatient parenteral antibiotic therapy in Singapore(2006)41 cited
- → Consumer Purchase Intention toward Products Made in Malaysia vs. Made in China: A Conceptual Paper(2014)35 cited