John Hadjimarcou
The University of Texas at El Paso(US)
Publications by Year
Research Areas
International Business and FDI, Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Global Trade and Competitiveness, Global trade and economics
Most-Cited Works
- → Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory(2000)657 cited
- → Key Factors for Successful Export Performance for Small Firms(2009)240 cited
- → Generic Product Strategies for Emerging Market Exports into Triad Nation Markets: A Mimetic Isomorphism Approach(2005)186 cited
- → Executive Insights: Building Successful Export Business Relationships: A Behavioral Perspective(2002)133 cited
- → A scale for measuring advertisement-evoked mental imagery(2000)101 cited
- → Bulgarian consumers’ perceptions of products made in Asia Pacific(1999)69 cited
- → The Impact of Socioemotional Wealth on Decline-Stemming Strategies of Family Firms(2018)54 cited
- → Assessing the greenness of environmental advertising claims made by multinational industrial firms(2014)51 cited
- → Betrayal in buyer–seller relationships: Exploring its causes, symptoms, forms, effects, and therapies(2018)33 cited
- → Maquiladoras in the 21st century: Six strategies for success(2012)27 cited