Walter Meucci Nique
Universidade Federal do Rio Grande do Sul(BR)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Cultural Differences and Values, International Business and FDI, Digital Marketing and Social Media
Most-Cited Works
- → Green consumer values: how do personal values influence environmentally responsible water consumption?(2011)196 cited
- → Green consumers and their identities: how identities change the motivation for green consumption(2016)71 cited
- → Recycling cooperation and buying status(2019)39 cited
- → Personal values in relation to graduate career choices(2010)35 cited
- → Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction(2016)25 cited
- Degree of Internationalization and performance: Evidence from emerging Brazilian multinational firms(2010)
- → Perception-Based Analysis: An innovative approach for brand positioning assessment(2010)20 cited
- → Global brands in emerging markets: The cultural antecedents of global brand preference(2015)17 cited
- → International orientation and export commitment in fast small and medium size firms internationalization: scales validation and implications for the Brazilian case(2016)14 cited
- → The effects of sensitization and habituation in durable goods markets(2011)13 cited