Rodrigo Perez‐Vega
Universitat Ramon Llull(ES)University of Reading(GB)
Publications by Year
Research Areas
Digital Marketing and Social Media, Sharing Economy and Platforms, Technology Adoption and User Behaviour, AI in Service Interactions, Digital Economy and Work Transformation
Most-Cited Works
- → AI in marketing, consumer research and psychology: A systematic literature review and research agenda(2021)517 cited
- → Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework(2020)236 cited
- → On being attractive, social and visually appealing in social media: The effects of anthropomorphic tourism brands on Facebook fan pages(2017)121 cited
- → The Role of Privacy Cynicism in Consumer Habits with Voice Assistants: A Technology Acceptance Model Perspective(2021)97 cited
- → Travelling for Umrah: destination attributes, destination image, and post-travel intentions(2017)89 cited
- → A systematic review and bibliometric analysis of the dark side of customer behavior: An integrative customer incivility framework(2023)83 cited
- → Consumer engagement with AI‐powered voice assistants: A behavioral reasoning perspective(2023)79 cited
- → From CRM to social CRM: A bibliometric review and research agenda for consumer research(2022)76 cited
- → Social impact theory: An examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages(2016)56 cited
- → The impact of service robots on customer satisfaction online ratings: The moderating effects of rapport and contextual review factors(2023)35 cited