Bing Han
Shanghai International Studies University(CN)University of Toronto(CA)Dalian Maritime University(CN)Lanzhou University(CN)Shanghai University of International Business and Economics(CN)
Publications by Year
Research Areas
Digital Marketing and Social Media, Technology Adoption and User Behaviour, Higher Education and Teaching Methods, Consumer Behavior in Brand Consumption and Identification, AI in Service Interactions
Most-Cited Works
- → (Im)Balanced customer-oriented behaviors and AI chatbots' Efficiency–Flexibility performance: The moderating role of customers’ rational choices(2022)64 cited
- → Partners or Opponents? How Mindset Shapes Consumers’ Attitude Toward Anthropomorphic Artificial Intelligence Service Robots(2023)64 cited
- → How AI chatbots have reshaped the frontline interface in China: examining the role of sales–service ambidexterity and the personalization–privacy paradox(2022)49 cited
- → Are AI chatbots a cure-all? The relative effectiveness of chatbot ambidexterity in crafting hedonic and cognitive smart experiences(2022)45 cited
- → How does (im)balanced acceptance of robots between customers and frontline employees affect hotels’ service quality?(2022)44 cited
- → Aligning (In)Congruent Chatbot–Employee Empathic Responses with Service-Recovery Contexts for Customer Retention