Sally J. McMillan
Publications by Year
Research Areas
Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Technology Adoption and User Behaviour, Global Health Workforce Issues, Impact of Technology on Adolescents
Most-Cited Works
- → Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity(2002)1,046 cited
- → The Microscope and the Moving Target: The Challenge of Applying Content Analysis to the World Wide Web(2000)580 cited
- → Defining Interactivity(2000)335 cited
- → Response Variation in E-Mail Surveys: An Exploration(1999)316 cited
- → Exploring Models of Interactivity from Multiple Research Traditions: Users, Documents, and Systems(2016)303 cited
- → Coming of age with the internet(2006)295 cited
- → Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources(2008)261 cited
- → Effects Of Structural And Perceptual Factors On Attitudes Toward The Website(2003)188 cited
- → A four-part model of cyber-interactivity: Some cyber-places are more interactive than others(2002)180 cited