Pengyi Zhang
Chongqing University of Posts and Telecommunications(CN)Peking University(CN)Northeast Petroleum University(CN)
Publications by Year
Research Areas
Digital Marketing and Social Media, Impact of Technology on Adolescents, Recommender Systems and Techniques, Information Retrieval and Search Behavior, Social Media and Politics
Most-Cited Works
- → Factors Influencing Emoji Usage in Smartphone Mediated Communications(2018)37 cited
- → Which message? Which channel? Which customer? Exploring response rates in multi-channel marketing using short-form advertising(2022)23 cited
- → Selective exposure to COVID-19 vaccination information: the influence of prior attitude, perceived threat level and information limit(2021)19 cited
- → How to Initiate a Discussion Thread?: Exploring Factors Influencing Engagement Level of Online Deliberation(2020)9 cited
- → “How I Form and Escape Information Cocoons”: An Interview Study of Users on Short Video Apps(2024)6 cited
- → “Happy Rides Are All Alike; Every Unhappy Ride Is Unhappy in Its Own Way”: Passengers’ Emotional Experiences While Using a Mobile Application for Ride-Sharing(2019)4 cited