Lien Le Monkhouse
University of Sheffield(GB)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Digital Marketing and Social Media, Cultural Differences and Values, Vietnamese History and Culture Studies
Most-Cited Works
- → The influence of face and group orientation on the perception of luxury goods(2012)133 cited
- → The Impact of Negative Publicity on Celebrity Ad Endorsements(2012)110 cited
- → The influence of relational capability and marketing capabilities on the export performance of emerging market firms(2017)110 cited
- → Measuring Confucian values among East Asian consumers: a four country study(2012)84 cited
- → Relevant, or irrelevant, external factors in panic buying(2021)47 cited
- → Chinese environmental accountability: Ancient beliefs, science and sustainability(2021)27 cited
- → Developing strategies for international celebrity branding: a comparative analysis between Western and South Asian cultures(2022)22 cited
- → Goal orientation effects on behavior and performance: evidence from international sales agents in the Middle East(2013)14 cited
- → ECOLOGICAL CIVILISATION(2019)
- Traditional cultures for multiple values and enhanced sustainability : a case study of Vietnam(2019)