B. Chandra
Indian Institute of Technology Dhanbad(IN)
Publications by Year
Research Areas
Neural Networks and Applications, Data Mining Algorithms and Applications, Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business, Consumer Retail Behavior Studies
Most-Cited Works
- → An application of theory of planned behavior to predict young Indian consumers' green hotel visit intention(2017)489 cited
- → Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention(2018)411 cited
- → Consumer Decision-making Style of Gen Z: A Generational Cohort Analysis(2019)142 cited
- → An efficient statistical feature selection approach for classification of gene expression data(2011)138 cited
- → Prioritizing challenges of agile process in distributed software development environment using analytic hierarchy process(2018)101 cited
- → Millennials and Generation Z: a generational cohort analysis of Indian consumers(2021)99 cited