Kelly Geyskens
Maastricht School of Management(NL)Maastricht University(NL)
Publications by Year
Research Areas
Behavioral Health and Interventions, Consumer Behavior in Brand Consumption and Identification, Consumer Attitudes and Food Labeling, Eating Disorders and Behaviors, Digital Marketing and Social Media
Most-Cited Works
- → Self-Regulating Enhances Self-Regulation in Subsequent Consumer Decisions Involving Similar Response Conflicts(2009)131 cited
- → Tempt Me Just a Little Bit More: The Effect of Prior Food Temptation Actionability on Goal Activation and Consumption(2008)117 cited
- → The Best of Both Worlds? Effects of Attribute-Induced Goal Conflict on Consumption of Healthful Indulgences(2012)106 cited
- → The Backdoor to Overconsumption: The Effect of Associating “Low-Fat” Food with Health References(2007)60 cited
- → Facing a trend of brand logo simplicity: The impact of brand logo design on consumption(2018)48 cited
- → Regular or low-fat? An investigation of the long-run impact of the first low-fat purchase on subsequent purchase volumes and calories(2016)30 cited