Rajagopal Raghunathan
The University of Texas at Austin(US)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Behavioral Health and Interventions, Psychology of Moral and Emotional Judgment, Media Influence and Health, Cultural Differences and Values
Most-Cited Works
- → All Negative Moods Are Not Equal: Motivational Influences of Anxiety and Sadness on Decision Making(1999)1,232 cited
- → The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products(2006)1,225 cited
- → Delight by Design: The Role of Hedonic Versus Utilitarian Benefits(2008)830 cited
- → The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference(2010)741 cited
- → Consumers in a multichannel environment: Product utility, process utility, and channel choice(2005)447 cited
- → Form versus Function: How the Intensities of Specific Emotions Evoked in Functional versus Hedonic Trade-Offs Mediate Product Preferences(2007)443 cited
- → Is Happiness Shared Doubled and Sadness Shared Halved? Social Influence on Enjoyment of Hedonic Experiences(2006)247 cited
- → Informational Properties of Anxiety and Sadness, and Displaced Coping(2006)206 cited