Liu Yong
Chongqing University of Posts and Telecommunications(CN)PLA Army Engineering University(CN)
Publications by Year
Research Areas
Digital Marketing and Social Media, Technology Adoption and User Behaviour, Chinese history and philosophy, Higher Education and Teaching Methods, Customer Service Quality and Loyalty
Most-Cited Works
- → Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue(2006)1,315 cited
- → Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions(2013)506 cited
- → Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises(2009)492 cited
- → Factors driving the adoption of m-learning: An empirical study(2010)469 cited
- → Social media overload, exhaustion, and use discontinuance: Examining the effects of information overload, system feature overload, and social overload(2020)422 cited
- → Understanding perceived risks in mobile payment acceptance(2015)385 cited