Bashar S. Gammoh
University of Toledo(US)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Digital Marketing and Social Media, Job Satisfaction and Organizational Behavior, Environmental Sustainability in Business
Most-Cited Works
- → Consumer evaluation of brand alliance signals(2006)140 cited
- → Building Brands through Brand Alliances: Does a Second Ally Help?(2004)120 cited
- → Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks(2013)108 cited
- → In good and bad times: the interpersonal nature of brand love in service relationships(2012)93 cited
- → Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual model(2015)77 cited
- → Consumer culture brand positioning strategies: an experimental investigation(2011)69 cited
- → The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes(2014)44 cited
- → Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery(2018)36 cited
- → Characteristic of Social Media Marketing Strategy and Customer-Based Brand Equity Outcomes: A Conceptual Model(2016)34 cited