Kirk Kristofferson
Western University(CA)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Virtual Reality Applications and Impacts, Behavioral Health and Interventions, Media Influence and Health
Most-Cited Works
- → The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action(2013)436 cited
- → The Dark Side of Scarcity Promotions: How Exposure to Limited-Quantity Promotions Can Induce Aggression(2016)145 cited
- → Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses(2023)61 cited
- → Using virtual reality to increase charitable donations(2022)32 cited
- → Can Brands Squeeze Wine from Sour Grapes? The Importance of Self-Esteem in Understanding Envy’s Effects(2018)22 cited
- → The Power of Indirect Appeals in Peer‐to‐Peer Fundraising: Why “S/He” Can Raise More Money for Me Than “I” Can For Myself(2021)21 cited
- → The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Impacts Subsequent Prosocial Action(2014)8 cited
- Positive Effects From Negative Virtual Experiences: How Virtual Reality Can Be Used Effectively in Marketing(2016)
- → How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype(2024)6 cited
- → The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude(2022)6 cited