Andreas Herrmann
DWI – Leibniz Institute for Interactive Materials(DE)Institute of Macromolecular Chemistry(UA)Westfälische Hochschule(DE)RWTH Aachen University(DE)
Publications by Year
Research Areas
Corporate Governance and Management, Consumer Behavior in Brand Consumption and Identification, Digital Innovation in Industries, Advanced biosensing and bioanalysis techniques, Customer Service Quality and Loyalty
Most-Cited Works
- → The Social Influence of Brand Community: Evidence from European Car Clubs(2005)2,343 cited
- → Revisiting STAT3 signalling in cancer: new and unexpected biological functions(2014)2,100 cited
- → Direct and indirect effects of self-image congruence on brand loyalty(2006)951 cited
- → The Evolution of Loyalty Intentions(2006)776 cited
- → Persistently Activated Stat3 Maintains Constitutive NF-κB Activity in Tumors(2009)687 cited
- → Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration(2015)642 cited