Andrew Edelblum
University of Dayton(US)
Publications by Year
Research Areas
Gender, Feminism, and Media, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Evolutionary Psychology and Human Behavior, Gender Roles and Identity Studies
Most-Cited Works
- → Weighing People Rather Than Food: A Framework for Examining External Validity(2019)12 cited
- → Real men don’t share (online): perceived neediness and the frequent-posting femininity stereotype(2023)7 cited
- → How social media and flexible work arrangements harden salespeople to abusive supervision(2024)6 cited
- → The Beauty Backfire Effect: How Extreme Attractiveness Undermines Fitfluencer Relatability and Engagement(2025)1 cited
- → Consumer Activism in the Metaverse: A Framework for Virtualized Protest as Playful Resistance(2025)1 cited
- → The Double-Edged Impact of Brand Activism on Prosocial Behavior(2024)
- → The beauty backfire effect: Being too attractive can hurt fitness influencers, new research shows(2025)
- → Why guys who post a lot on social media are seen as less manly(2023)
- → Stéréotypes de genre : les hommes qui publient beaucoup sur les réseaux sociaux sont-ils vraiment « moins virils » ?(2023)
- → How to combat toxic bosses: Social media and flexible work can save careers, new research shows(2024)