Ben Lowe
Kent State University(US)University of Kent(GB)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Innovation and Socioeconomic Development, Consumer Market Behavior and Pricing, Technology Adoption and User Behaviour
Most-Cited Works
- → Is Twitter for the Birds?(2011)158 cited
- → Forecasting consumer perception of innovativeness(2015)133 cited
- → The Impact of Negative Publicity on Celebrity Ad Endorsements(2012)110 cited
- → Reducing household water consumption: a social marketing approach(2014)94 cited
- → Consumer perceptions of extra free product promotions and discounts: the moderating role of perceived performance risk(2010)68 cited
- → Antecedents of product placement effectiveness across cultures(2016)61 cited
- → Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-groups in Virtual Communities(2015)