H. Bruce Lammers
Medical University of Vienna(AT)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Media, Gender, and Advertising, Management and Marketing Education, Digital Marketing and Social Media, Consumer Market Behavior and Pricing
Most-Cited Works
- → A mind-brain-body dataset of MRI, EEG, cognition, emotion, and peripheral physiology in young and old adults(2019)392 cited
- → The effect of free samples on immediate consumer purchase(1991)83 cited
- → Humor and cognitive responses to advertising stimuli: A trace consolidation approach(1983)72 cited
- → Moderating Influence of Self-Monitoring and Gender on Responses to Humorous Advertising(1991)38 cited
- → How Hard Do I Have to Work? Student and Faculty Expectations Regarding University Work(2005)36 cited
- → The Influence of Self-Esteem on Cognitive Responses to Machine-Like versus Human-Like Computer Feedback(1985)36 cited
- → An Oceanside Field Experiment on Background Music Effects on the Restaurant Tab(2003)32 cited
- → Perceptions of the Effect of Public Policy on Employment Opportunities for Individuals Who Are Deaf or Hard of Hearing(2010)26 cited
- An Analysis of Male Roles in Print Advertisements Over a 20-Year Span: 1958-1978(1980)
- → Distraction(1980)16 cited