Florian von Wangenheim
University of Zurich(CH)ETH Zurich(CH)Technologies pour la Santé(FR)
Publications by Year
Research Areas
Customer Service Quality and Loyalty, Digital Mental Health Interventions, Consumer Market Behavior and Pricing, Digital Marketing and Social Media, Corporate Governance and Management
Most-Cited Works
- → Demystifying AI: What Digital Transformation Leaders Can Teach You about Realistic Artificial Intelligence(2019)538 cited
- → Artificial Intelligence and Marketing: Pitfalls and Opportunities(2020)430 cited
- → The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition(2007)346 cited
- → High Tech and High Touch(2012)319 cited
- → The effect of word of mouth on services switching(2004)298 cited
- → Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services(2013)271 cited