Letizia Lo Presti
Libera Università Maria SS. Assunta(IT)
Publications by Year
Research Areas
Digital Marketing and Social Media, Management, Economics, and Public Policy, Technology Adoption and User Behaviour, Customer Service Quality and Loyalty, Social Media and Politics
Most-Cited Works
- → Satellite Radiolocalization From GPS to GNSS and Beyond: Novel Technologies and Applications for Civil Mass Market(2011)109 cited
- → “YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations(2021)82 cited
- → Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework(2019)68 cited
- → Engagement, satisfaction and customer behavior-based CRM performance(2018)66 cited
- → Engagement in Healthcare Systems: Adopting Digital Tools for a Sustainable Approach(2019)49 cited
- → The role of the chatbot on customer purchase intention: towards digital relational sales(2021)48 cited
- → Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park(2020)40 cited
- → From citizens to partners: the role of social media content in fostering citizen engagement(2018)36 cited
- → In the travel bloggers’ wonderland: mechanisms of the blogger – follower relationship in tourism and hospitality management – a systematic literature review(2022)34 cited
- → Stay in touch! New insights into end-user attitudes towards engagement platforms(2019)26 cited