Anne L. Roggeveen
University of Bath(GB)Babson College(US)Tecnológico de Monterrey(MX)
Publications by Year
Research Areas
Consumer Retail Behavior Studies, Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Digital Marketing and Social Media, Consumer Market Behavior and Pricing
Most-Cited Works
- → Customer Experience Creation: Determinants, Dynamics and Management Strategies(2009)2,954 cited
- → The Future of Retailing(2017)994 cited
- → Store Atmospherics: A Multisensory Perspective(2014)617 cited
- → How the COVID-19 Pandemic May Change the World of Retailing(2020)470 cited
- → The future of in-store technology(2019)400 cited
- → Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?(2011)292 cited
- → Understanding Retail Experiences and Customer Journey Management