Darren W. Dahl
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Psychology of Moral and Emotional Judgment, Psychology of Social Influence, Digital Marketing and Social Media, Creativity in Education and Neuroscience
Most-Cited Works
- → It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors(2011)715 cited
- → The Influence and Value of Analogical Thinking during New Product Ideation(2002)615 cited
- → The Influence of a Mere Social Presence in a Retail Context(2005)529 cited
- → Effects of Color as an Executional Cue in Advertising: They're in the Shade(1997)439 cited
- → I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others(2009)430 cited
- → Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence(2007)413 cited
- → To Be or Not Be? The Influence of Dissociative Reference Groups on Consumer Preferences(2006)413 cited
- → Embarrassment in Consumer Purchase: The Roles of Social Presence and Purchase Familiarity: Table 1(2001)400 cited
- → Designing the Solution: The Impact of Constraints on Consumers’ Creativity(2005)379 cited
- → Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences(2007)375 cited