William R. Swinyard
Brigham Young University(US)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Customer Service Quality and Loyalty, Technology Adoption and User Behaviour, Digital Marketing and Social Media
Most-Cited Works
- → The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions(1993)465 cited
- → Why people (don't) shop online: A lifestyle study of the internet consumer(2003)464 cited
- → Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising(1983)464 cited
- → Information Response Models: An Integrated Approach(1982)339 cited
- → The morality of software piracy: A cross-cultural analysis(1990)259 cited
- → Cognitive Response to Advertising and Trial: Belief Strength, Belief Confidence and Product Curiosity(1988)231 cited
- → Happiness, Materialism, and Religious Experience in the US AND SINGAPORE(2001)192 cited