Babita Singla
Chitkara University(IN)Punjab Engineering College(IN)
Publications by Year
Research Areas
Consumer Retail Behavior Studies, Technology Adoption and User Behaviour, Blockchain Technology Applications and Security, Virtual Reality Applications and Impacts, Big Data and Business Intelligence
Most-Cited Works
- → A Feature Extraction Using Probabilistic Neural Network and BTFSC-Net Model with Deep Learning for Brain Tumor Classification(2022)31 cited
- → Motivational factors in multilevel marketing business: A confirmatory approach(2015)23 cited
- → Technological Advancement-Based Paradigm Shift: A Focus Shift from Large Screen to Small Screen(2019)17 cited
- → Impact of COVID-19 on Teacher Well-Being in Higher Education Institutions(2023)12 cited
- → A study of service quality in Indian public sector banks using modified SERVQUAL model(2022)11 cited
- → The Use of Artificial Intelligence in Digital Marketing Competitive Strategies and Tactics(2023)7 cited
- → Emerging Technologies and Their Game-Changing Potential: Lessons from Corporate World(2023)6 cited
- → Contract Manufacturing: The Boon for Developing Economies(2019)6 cited
- → Blockchain Adoption in the Financial Sector(2023)5 cited
- → Metaverse Banking 2.0(2024)5 cited