Holly A. Syrdal
Texas State University(US)
Publications by Year
Research Areas
Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Impact of Technology on Adolescents, Management and Marketing Education, Digital Communication and Language
Most-Cited Works
- → The Effect of Return Policy Leniency on Consumer Purchase and Return Decisions: A Meta-analytic Review(2015)281 cited
- → Don't Just “Like” Me, Promote Me: How Attachment and Attitude Influence Brand Related Behaviors on Social Media(2018)120 cited
- → ENGAGEMENT WITH SOCIAL MEDIA CONTENT: A QUALITATIVE EXPLORATION(2018)113 cited
- → What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions(2020)107 cited
- → The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing(2022)64 cited
- → Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior(2023)61 cited
- → The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom(2018)47 cited
- → Storytelling is not just for marketing: Cultivating a storytelling culture throughout the organization(2023)41 cited
- → Social religion: A cross-platform examination of the impact of religious influencer message cues on engagement – The Christian context(2023)24 cited
- → Innovative Knowledge Management At Disney: Human Capital And Queuing Solutions For Services(2011)16 cited