Jochen Wirtz
National University of Singapore(SG)
Publications by Year
Research Areas
Customer Service Quality and Loyalty, Service and Product Innovation, Digital Marketing and Social Media, Consumer Retail Behavior Studies, Consumer Behavior in Brand Consumption and Identification
Most-Cited Works
- → Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy(2023)3,351 cited
- → Brave new world: service robots in the frontline(2018)2,015 cited
- → Congruency of scent and music as a driver of in-store evaluations and behavior(2001)1,115 cited
- → Services Marketing: People, Technology, Strategy(1984)1,035 cited
- → Metaverse marketing: How the metaverse will shape the future of consumer research and practice(2022)784 cited
- → Consumer responses to compensation, speed of recovery and apology after a service failure(2004)708 cited
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