C. Miguel Brendl
University of Basel(CH)
Publications by Year
Research Areas
Decision-Making and Behavioral Economics, Behavioral Health and Interventions, Social and Intergroup Psychology, Consumer Behavior in Brand Consumption and Identification, Cultural Differences and Values
Most-Cited Works
- → Accessibility and Applicability: Some "Activation Rules" Influencing Judgment(1995)383 cited
- → Constraining Theories of Embodied Cognition(2005)347 cited
- → Principles of Judging Valence: What Makes Events Positive or Negative?(1996)267 cited
- → Stuck in the Middle(2011)245 cited
- → How do indirect measures of evaluation work? Evaluating the inference of prejudice in the Implicit Association Test.(2001)221 cited
- → The Devaluation Effect: Activating a Need Devalues Unrelated Objects: Figure 1(2003)216 cited
- → Best research practices for using the Implicit Association Test(2021)173 cited
- → The influence of goals on value and choice(2000)139 cited
- → Name Letter Branding: Valence Transfers When Product Specific Needs Are Active(2005)128 cited