Sha Yang
University of Southern California(US)Hong Kong Polytechnic University(HK)Maejo University(TH)Dalian Dermatosis Hospital(CN)
Publications by Year
Research Areas
Consumer Market Behavior and Pricing, Digital Marketing and Social Media, Digital Platforms and Economics, Consumer Behavior in Brand Consumption and Identification, Economic and Environmental Valuation
Most-Cited Works
- → An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets(2009)662 cited
- → Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?(2010)363 cited
- → Modeling Interdependent Consumer Preferences(2003)274 cited
- → Modeling Consumer Learning from Online Product Reviews(2012)239 cited
- → Bayesian Analysis of Simultaneous Demand and Supply(2003)166 cited
- → Can bottles speak volumes? The effect of package shape on how much to buy(2005)133 cited