Ming‐Hui Huang

Publications by Year

Research Areas

Customer Service Quality and Loyalty, Digital Marketing and Social Media, Service and Product Innovation, Consumer Behavior in Brand Consumption and Identification, Composite Structure Analysis and Optimization

Most-Cited Works

• → Artificial Intelligence in Service(2018)3,077 cited
• → A strategic framework for artificial intelligence in marketing(2020)1,368 cited
• → Engaged to a Robot? The Role of AI in Service(2020)947 cited
• → The Service Revolution and the Transformation of Marketing Science(2014)532 cited
• → The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI)(2019)531 cited
• → Designing website attributes to induce experiential encounters(2003)457 cited
• → A Framework for Collaborative Artificial Intelligence in Marketing(2021)367 cited
• → Getting Smart(2016)334 cited
• → Service Research Priorities: Managing and Delivering Service in Turbulent Times(2021)271 cited
• → Technology-driven service strategy(2017)247 cited