Robert B. Cialdini

Publications by Year

Research Areas

Psychology of Social Influence, Social and Intergroup Psychology, Behavioral Health and Interventions, Environmental Education and Sustainability, Consumer Behavior in Brand Consumption and Identification

Most-Cited Works

• → Social Influence: Compliance and Conformity(2004)5,789 cited
• → A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places.(1990)5,458 cited
• Influence : science and practice(1985)
• → The Constructive, Destructive, and Reconstructive Power of Social Norms(2007)3,604 cited
• → A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels(2008)3,095 cited
• → A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior(1991)2,999 cited
• Influence: the psychology of persuasion(2007)
• Social influence: Social norms, conformity and compliance.