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Alastair M. Morrison

Publications by Year

Research Areas

Diverse Aspects of Tourism Research, Digital Marketing and Social Media, Cruise Tourism Development and Management, Consumer Behavior in Brand Consumption and Identification, Sport and Mega-Event Impacts

Most-Cited Works

→ Destination image representation on the web: Content analysis of Macau travel related websites(2006)737 cited
→ Gender differences in online travel information search: Implications for marketing communications on the internet(2006)493 cited
→ The effect of prior experience on vacation behavior(2004)428 cited
→ Hospitality and Travel Marketing(2022)416 cited
The Tourism System: An Introductory Text(1985)
→ Using desktop GIS for the investigation of accessibility by public transport: an isochrone approach(2000)384 cited
→ Living like a local: Authentic tourism experiences and the sharing economy(2017)364 cited

→ Marketing and Managing Tourism Destinations(2013)

364 cited

→ Effects of tourism CSR on employee psychological capital in the COVID-19 crisis: from the perspective of conservation of resources theory(2020)360 cited

→ Travel blogs on China as a destination image formation agent: A qualitative analysis using Leximancer(2014)345 cited