Trieu Nguyen
National Kaohsiung First University of Science and Technology(TW)University of Science and Technology(YE)Vietnam National University, Hanoi(VN)National Kaohsiung University of Science and Technology
Publications by Year
Research Areas
Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Technology Adoption and User Behaviour, Customer Service Quality and Loyalty, Climate Change Communication and Perception
Most-Cited Works
- → Understanding how upward social comparison stimulates impulse buying on image-sharing social commerce platforms: A moderated mediation model of benign envy and self-esteem(2022)44 cited
- → What will make Generation Y and Generation Z to continue to use online food delivery services: a uses and gratifications theory perspective(2023)40 cited
- → Fostering green customer citizenship behavioral intentions through green hotel practices: the roles of pride, moral elevation, and hotel star ratings(2024)39 cited
- → Food delivery app continuance: a dual model and segmentation approach(2023)38 cited
- → Understanding donation intention in live streaming: A dedication-constraint approach(2023)23 cited
- → Toward a unified theory of technology continuance: Effects of conscious versus unconscious factors(2022)19 cited