Smitha Nayak
Manipal Academy of Higher Education(IN)T A Pai Management Institute(IN)
Publications by Year
Research Areas
Consumer Retail Behavior Studies, Consumer Behavior in Brand Consumption and Identification, Technology Adoption and User Behaviour, Customer Service Quality and Loyalty, Digital Marketing and Social Media
Most-Cited Works
- → Sex differences from fingerprint ridge density in the Indian population(2009)78 cited
- → A modified Bayesian boosting algorithm with weight-guided optimal feature selection for sentiment analysis(2023)33 cited
- → Determinants of patient satisfaction in Asia: Evidence from systematic review of literature(2023)33 cited
- → Exploring the sustainable effect of mediational role of brand commitment and brand trust on brand loyalty: an empirical study(2022)24 cited
- → Conceptualizing organic food consumption: a consumer motive perspective(2024)12 cited
- → Antecedents to purchase intention in virtual market space in India: an empirical investigation(2021)11 cited
- Cybercrime: A threat to Network Security(2012)