Tanuka Ghoshal
Baruch College(US)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Consumer Packaging Perceptions and Trends, Evolutionary Psychology and Human Behavior, Consumer Market Behavior and Pricing, Emotional Labor in Professions
Most-Cited Works
- → Many Labs 2: Investigating Variation in Replicability Across Samples and Settings(2018)1,006 cited
- → Many Labs 2: Investigating Variation in Replicability Across Sample and Setting(2018)86 cited
- → Fill Up Your Senses: A Theory of Self-Worth Restoration through High-Intensity Sensory Consumption(2017)59 cited
- → You are what you eat: An empirical investigation of the relationship between spicy food and aggressive cognition(2017)33 cited
- → Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis(2013)24 cited
- → Curvature From All Angles: An Integrative Review and Implications for Product Design(2015)19 cited
- → The Kafka quagmire for the poor in India(2017)11 cited
- → Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation(2023)10 cited
- Unwrapping the Good News: Packaging Pays, and "How"! The Role of Packaging in Influencing Product Valuation(2009)