Garima Saxena
Institute of Management Technology(IN)
Publications by Year
Research Areas
Nonlinear Dynamics and Pattern Formation, Chaos control and synchronization, Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, stochastic dynamics and bifurcation
Most-Cited Works
- → Amplitude death: The emergence of stationarity in coupled nonlinear systems(2012)367 cited
- → Dynamical effects of integrative time-delay coupling(2010)39 cited
- → In-store marketing of private labels: applying cue utilisation theory(2020)34 cited
- → Firms’ Reputation for Innovation: Role of Marketing Capability, Innovation Capability, and Knowledge Sharing(2020)29 cited
- → Consumers' psychological reactance and ownership in in-game advertising(2021)23 cited
- → Luxury customer's motivations to adopt gamification(2022)20 cited
- → Brand sponsorship effectiveness: how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands(2023)19 cited
- → Dynamical effects of breaking rotational symmetry in counter-rotating Stuart-Landau oscillators(2018)19 cited
- → Battle between psychological ownership and consumer animosity to influence consumers' buying behavior: a moderated mediation model(2022)17 cited
- → Enhancing affective commitment through gamified services of luxury brands: role of game mechanics and self-congruity(2023)15 cited