Angeline Close Scheinbaum
Clemson University(US)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Sport and Mega-Event Impacts, Consumer Retail Behavior Studies, Sports, Gender, and Society
Most-Cited Works
- → Enhancing Brand Credibility Via Celebrity Endorsement(2017)314 cited
- → Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements(2015)187 cited
- → Interactive music for multisensory e‐commerce: The moderating role of online consumer involvement in experiential value, cognitive value, and purchase intention(2020)101 cited
- → A model of online shopping cart abandonment: evidence from e-tail clickstream data(2022)44 cited
- → Digital Engagement: Opportunities and Risks for Sponsors(2016)42 cited
- → Communicating Corporate Responsibility To Fit Consumer Perceptions(2017)34 cited
- → Event social responsibility: A note to improve outcomes for sponsors and events(2015)34 cited
- Enhancing Brand Credibility via Celebrity Endorsement: Trustworthiness Trumps Attractiveness and Expertise(2018)
- → Social responsibility and event-sponsor portfolio fit(2019)31 cited
- → Regret and nonredemption of daily deals: Individual differences and contextual influences(2020)30 cited