Michaël Beverland
University of Sussex(GB)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Wine Industry and Tourism, Customer Service Quality and Loyalty, Digital Marketing and Social Media, Consumer Retail Behavior Studies
Most-Cited Works
- → The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes(2009)909 cited
- → Doing Design Thinking: Conceptual Review, Synthesis, and Research Agenda(2018)648 cited
- → Measuring consumer-based brand authenticity(2013)622 cited
- → The ‘real thing’: Branding authenticity in the luxury wine trade(2005)572 cited
- → Why pass on viral messages? Because they connect emotionally(2007)486 cited
- → Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims(2008)478 cited
- → What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006(2009)319 cited
- → Controlled infection! Spreading the brand message through viral marketing(2005)262 cited
- → Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity(2015)196 cited
- → Uncovering “theories‐in‐use”: building luxury wine brands(2004)180 cited