Sylvie Borau
TBS Education(FR)Toronto Baptist Seminary and Bible College(CA)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, COVID-19 and Mental Health, Evolutionary Psychology and Human Behavior, Digital Marketing and Social Media, Behavioral Health and Interventions
Most-Cited Works
- → National identity predicts public health support during a global pandemic(2022)273 cited
- → The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI(2021)237 cited
- → Addressing climate change with behavioral science: A global intervention tournament in 63 countries(2024)227 cited
- → Social and moral psychology of COVID-19 across 69 countries(2023)53 cited
- → The green mate appeal: Men's pro‐environmental consumption is an honest signal of commitment to their partner(2020)51 cited
- → Analysing moderated mediation effects: Marketing applications(2015)37 cited
- → The advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways(2016)31 cited
- → L’analyse des effets de médiation modérée : Applications en marketing(2015)31 cited
- → The Imaginary Intrasexual Competition: Advertisements Featuring Provocative Female Models Trigger Women to Engage in Indirect Aggression(2017)31 cited