Jacqueline K. Eastman
Florida Gulf Coast University(US)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Management and Marketing Education, Digital Marketing and Social Media, Consumer Retail Behavior Studies, Customer Service Quality and Loyalty
Most-Cited Works
- → Status Consumption in Consumer Behavior: Scale Development and Validation(1999)900 cited
- → Opinion Leaders and Opinion Seekers: Two New Measurement Scales(1996)729 cited
- → The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption(2012)314 cited
- → Retaining the Online Learner: Profile of Students in an Online MBA Program and Implications for Teaching Them(2004)260 cited
- → The generality/specificity issue in consumer innovativeness research(1995)253 cited
- → The elderly's uses and attitudes towards the Internet(2004)202 cited
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