Dhruv Grewal
Boston University(US)Agricultural Marketing Service(US)University of Bath(GB)Babson College(US)Tecnológico de Monterrey(MX)
Publications by Year
Research Areas
Consumer Retail Behavior Studies, Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Consumer Market Behavior and Pricing, Digital Marketing and Social Media
Most-Cited Works
- → Effects of Price, Brand, and Store Information on Buyers' Product Evaluations(1991)4,689 cited
- → Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis(2006)2,471 cited
- → The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions(2002)2,222 cited
- → How artificial intelligence will change the future of marketing(2019)2,150 cited
- → The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda(2000)1,777 cited
- → Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations(1991)1,712 cited