Patrícia Rossi
Universidade Federal de Minas Gerais(BR)Universidade Tecnológica Federal do Paraná(BR)SKEMA Business School(FR)Brazilian Agricultural Research Corporation(BR)Centro Universitário Maurício de Nassau(BR)
Publications by Year
Research Areas
Animal Nutrition and Physiology, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Multisensory perception and integration, Environmental Sustainability in Business
Most-Cited Works
- → Going green for self or for others? Gender and identity salience effects on sustainable consumption(2014)163 cited
- → Influence of Graded Levels of Organic Zinc on Growth Performance and Carcass Traits of Broilers(2007)108 cited
- → Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions(2015)78 cited
- → Recycling cooperation and buying status(2019)39 cited
- → Brand love: Corroborating evidence across four continents(2020)38 cited
- → Delegation of purchasing tasks to AI: The role of perceived choice and decision autonomy(2023)37 cited