Javier Cebollada
Hospital Quirónsalud Barcelona(ES)Hospital Clínico Universitario Lozano Blesa(ES)
Publications by Year
Research Areas
Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies, Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Economics of Agriculture and Food Markets
Most-Cited Works
- → An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics(2010)207 cited
- → Research Note—A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels(2008)144 cited
- → Mining the text of online consumer reviews to analyze brand image and brand positioning(2022)130 cited
- → Impact of seller- and buyer-created content on product sales in the electronic commerce platform: The role of informativeness, readability, multimedia richness, and extreme valence(2022)75 cited
- → Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice(2011)55 cited
- → The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers(2016)44 cited